Caveret is a fresh and bold Israeli culture museum - one that will make you tingle. Caveret Museum doesn't believe in classic art, its purpose is to give new, young, boundary breaking, sassy artists a stage to showcase their art. Caveret museum takes the subject of marginal and unacceptable, and puts it in the center, it brings together all the themes that the Israelis prefers to ignore.
My inspirations for the design was the Israeli chutzpah (sassiness) - lack of discipline, the Israeli innovativeness, and ego between people. I created a new type of letters which captures this type of energy - the intensity, centering, bold, layers and contrast.
Guidance: Dekel Maimon